Design Workshop (based on the book)
Design a Better Business • new tools, skills, and mindset for strategy and innovation
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Future Goals for www.ArtandTolerance.org, a 501c3 non-profit
The mission statement is:
Art expressed in a way that promotes tolerance and peace in diverse global communities. The conservation of the arts, in a manner that preserves our global heritage.
Read the introduction on your own page 9 to 45
Here are some outline notes that may be helpful
page 9 to 11
1- We live in uncertain times, but there are opportunities to be taken.
2- Design is learnable and repeatable allowing for the creation of new business models while learning how to use Design tools that will help us achieve this work.
3- We will learn to approach problems in a systematic way that focuses on Doing rather than planning and predictions.
4- Design empowers us to see new possibilities. It is a process and mindset.
5- Iteration
a- start with a point of view
b- observe the world
c- create options and execute the best ones.
Review of pages 12 to 13 - 7 skills we want to have
1- Observe your customer. What are the questions we need to ask?
2- Work Visually, try to use pictures, sketches etc. to document, gain clarity, anchor ideas.
3- Work together with other people, increases insights
4- Stories are important in helping communicate. Use them and create them.
5- Start, but do not rush into building the product or coming to a solution,
6- Set up small experiments. Try to learn from doing. Reality is different from what you assume.
7- Nothing is certain. Things are always changing. Except this and use it as an opportunity. Embrace Uncertainty.
page 18 - 21
Overview: These pages provide an introduction to the concepts of Point of View, Understand, Ideate, Prototype, and Validate.
Important Quotes:
• Designers are always thinking about the customer.
• Informed by Design tools like; UNDERSTAND, IDEATE, PROTOTYPE, VALIDATE
• Designers continually iterate to uncover new opportunities within the fog of uncertainty
1- Put the person you are designing for at the center and connect the design tools, practices, and processes
2- There is a continuous search for new customers, value propositions, and business models with business execution and scale
3- It is your job to consider the person you are designing for
page 26 to 27
The Main idea of these two pages is to Prepare to Work in a way that will increase the changes of Success.
Being Organized
Please read the introduction to this book on your own page 9 to 45, then click on the link below to take you to the page where we started our brainstorming work.
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