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100&Change - MacArthur Foundation • 2016 


Albert Einstein said “ We can’t solve problems by using the same kind of thinking we used when we created them. Our thoughts and core beliefs have created the world that we are living in now, and when these change, the world around us will automatically change. 1% of a group of people can impact the 99%.  The Arts, are extremely powerful communication tools, can change the thinking of humanity, and the natural transition of humanity into a Global Village. One of our programs is the Peace and Tolerance Olympics for the Arts. This contest stimulates the creation of artistic projects on this subject. Collaborating with international  Colleges and Universities in Visual Arts, Film, Performing Arts, Computer Gaming and Music we establish dialogs that respond to these works. The participants and the audiences further engaged with the online community and Massive Open Online Courses (MOOC). See:


Art and Tolerance was created to increase Peace and Tolerance in the world. We exist only because we want humanity to change in such a way that Peace and Tolerance are natural expressions of being human. We cannot do this ourselves. We need your help! Our leadership comes from the artist community because we feel that aware artistic expression, used in a directed meaningful way has a power greater than any of the destructive weapons we can build to destroy each other. We need all humanity to join with us. Our first target audience will be young adults of college age. We can collaborate with colleges and universities which will provide us an established network system for connecting with our audience. Because of their youth, they are open to incorporating new ways of thinking and in the not too distant future, they will be the new power holders of humanity. 


The Head of the Executive team is Joyce Steinfeld, an entrepreneur, sculptor, an artist, and is the main contact and decision maker to manage this grant project. Sonia Dhami is an architectural project site designer and the executive director of a nonprofit Foundation. Simcha Moyal is a curator, an Artist Production, Exhibition, and Public Art, expert. These are the three people that make up the executive team. This collaboration enhances a multi-view perspective, increases and diversifies our skill levels while being small enough for swift action. We plan to add one funding/grant expert and one office staff/bookkeeper. Additionally, we have 4 highly skilled board members and 2 officers who are on call for a specific project directed work as needed and who have this partial list of skills: anthropologist, educator, writer, therapist, engineer, “maker with building skills” library assistant with artistic skills and special education teacher.


We contract other businesses to work with us, depending on project needs. This model allows us to hire the, best and the brightest, and respond to projects in a timely way. We can quickly change and respond to meet the current needs and opportunities as they present themselves.


Albert Einstein said “ We can’t solve problems by using the same kind of thinking we used when we created them. He also said “Our task must be to free ourselves by widening our circle of compassion to embrace all living creatures and the whole nature and its beauty”

Now we are changing our world! Our world and everything in it is a reflection of our consciousness, and our consciousness is made up of our thoughts and core beliefs. The world is the way it is because our thoughts and beliefs have created this world. The world is in transition, the past is about an Ethnic and Nationalistic society where because of the difficulty to communicate and travel, the human race was divided into pockets of cultural and genetic development. We are beginning to enter into global unity, it is a natural inevitable movement, where through the development of electronic communications and the ease of travel, cultures are mixing and the genetics are blending through inter-marriage.  We are moving into a global village and we are realizing that our actions on one part of this planet, affect the atmosphere and economics around the world.

This inevitable change is happening in an uncontrolled manner. Humanity is unprepared and largely unaware of this huge shift. In shinning the light of attention and awareness on this shift, we are proposing to increase our chances for a successful and peaceful transition, in a timely manner.


History has shown us that 1% of a group of people can impact the 99%.  Using the Arts, in the styles of the diverse societies, our goal is to have 1% of the world population create Artistic projects that communicate the ideas of Peace and Tolerance. The staff of Art and Tolerance are experts in the visual arts and we will also collaborate with experts from other artistic disciplines to make this an inclusive project for all the Arts. 

The Arts in all its forms are extremely powerful communication tools. Historically, the centers of wealth and power, have courted and controlled those who could work with and create the Arts. 

Through the Arts, we can start a dialog, create the relationships, and change the perceptions of a world of hate, jealousy, aggressive economics and religious ideas to a world of empathy and compassion for all humanity. Through the Arts, we teach and learn about other cultures and societies and make them familiar and approachable. Political rhetoric will not improve the world, improvements will occur by people building relationships. The Arts have the power to connect people while stimulating ideas and discussion on meaningful topics. We envision a global artistic community collaborating on artistic productions while making available worldwide viewing of these creations. There will be an increased desire for humanity to live in a safe, peaceful way. Art and Tolerance’s goal is to inspire and to light up the world with love, patience, and respect for all humanity.


We are unique in looking for creative ways to work within existing institutional systems and with people, focusing on working in new ways, and from different points of view.

The Art and Tolerance team, designed a project, The Peace and Tolerance Olympics for the Arts. Working with the local Colleges and Universities that have programs in Visual Arts, Film, Performing Arts, Computer Gaming and Music we collaborate in producing a contest in these areas that promote Peace and Tolerance through the Arts. Additionally, we are connecting each of these separate Olympics with an online community through MOOC programs and other platforms that allow these participants to communicate with each other, beginning a worldwide dialog that addresses problems and promotes discussions. 

A web portal to post projects that support our mission. We are a clearing-house to connect people, ideas and resources. Including a crowdfunding feature and a database to document all the artistic projects.

Create regional cultural centers that would have exhibition display spaces, performing arts areas, computer labs, studio art, metal and woodworking shops, offices and storage.

Future Programs:

Producing exhibitions, books, video clips, games, etc.,

Artistic Exchange and Partnership programs e.g. artist residencies.


Art and Tolerances first Milestone will be to receiving feedback from judges, participating in Discovery Period, the Technical and Organizational Capacity Assessment Plan, collaborating and responding to questions from experts and preparing a pitch presentation. This work will crystallize our business plan, vision, and goals.


• year 1 create a web portal, develop monitoring, learning and evaluation systems for a contest named “Peace and Tolerance Olympics for the Arts” (Olympic Program), research building options for Regional Cultural Centers (RCCenter).


• year 2 continue developing a web portal, start 3 test “Peace and Tolerance Olympics for the Arts” (Olympic Program) contests with college students as target audiences, make decisions about RCCenters construction type, location, and cost.


• year 3 evaluation, learn and correct 3 test “Peace and Tolerance Olympics for the Arts” (Olympic Program) and estimate execution time to complete the program. Upon favorable evaluation start 6 new Olympics programs. Find a location and develop building plans for RCCenters.    


• year 4 evaluation, learn and correct Olympics programs. Start 10 new Olympics programs. Upon Building Departments approval start construction on RCCenters. Begin planning for interior equipment, furnishings, and programs for RCCenter.


• year 5 evaluation, learn and correct Olympics program. Start 10 new Olympics programs. Continue building and equipping RCCenters and plan for opening, staffing, and program development.


• year 6 evaluation, learn and correct Olympics programs. Start 10 new Olympics programs. Continue building and equipping RCCenters and plan for opening, staffing, and program development. Construction Complete - Opening RCCenters. Celebrate!!!!


Present the results of any external evaluations that your proposed solution has undergone. Reference any literature or scientific consensus to verify that any actions you describe will lead to the outcomes that you predict. Explain the results of any pilot project or cases studies that have been completed using your proposed solution, if applicable.

A scientific study was done that substantiates our project goals.

Large experiment on over 10,000 students finds a one-hour tour of an art museum can increase empathy, tolerance and critical thinking.

The study, a new museum opening in Arkansas, had schools applied for a visit. By timetabling visits, the researchers were able to create an experiment on the effects of art on the students’ mind.

Schools were assigned to visit the museum earlier, or delayed until later. Schools visiting earlier were demographically matched with a similar school that had to wait–this provided the control group.

In one hour tours, they viewed and talked about five paintings. After the early museum visits, all the students, including those that hadn’t been, were asked to write about a painting they hadn’t seen before to assess how they thought about art. They were also tested for historical empathy and tolerance.

Compared with those who had not been to the museum, students who had visited:

Thought about art more critically.

Displayed greater empathy about how people lived in the past.

Expressed greater levels of tolerance towards people with different views.

Improvements were larger when the students were from more deprived backgrounds.

Museum visits, increase the desire to visit art museums in the future, creating a cascading effect over their lifetime, boosting critical thought, empathy and tolerance.

“We don’t just want our children to acquire work skills; we also want them to develop into civilized people who appreciate the breadth of human accomplishments.” 

(Greene et al., 2014).


The greatest risk short and long-term is not having the continued faith that you will succeed. There will be people and groups that will say this project cannot be accomplished. It is too large, too ambitious, too something to be able to be accomplished. There will be policy makers and officials that will not like the idea of a world that is tolerant and peaceful. This is obvious because that is what we have now. Someone has to stand up. Someone has to say this is possible. Someone has to start this movement. If not now, then when? If you live long enough, you can look back at your life and connect the dots, and what you considered a failure was just a course correction, and now looking again from a higher viewpoint you see that you are accomplishing your goal. With a burning desire and unwavering faith, we will find a way. Failure is not an option. We cannot see all the obstacles that will present themselves, this is the future.  Now, we know that we will never give up, we will find a way to bring greater peace and tolerance to the world.


Because of diverse ethnic development, we will consult with international political global experts, assessing each location site for the Peace and Tolerance Olympics.

Develop a MOOC program (massive open online course) to connect the Olympic programs with a connected online community and will need computer educators sensitive to different cultural and language differences.

Decide what is really relevant information to collect, and what exactly we want to learn and share with others, and how to do it.

Become aware of pre-existing social, economic and political tracking programs that can provide us information and will take little effort and cost to access.

With consulting experts we want to consider these questions before we start our programs:

Our first target audience for the Peace and Tolerance for the Arts Olympics are young adults of college age. Is this our best choice of the target audience and venue for our first project? Can this program model be translated to other audiences and venues?

What countries would be best to start the Olympic Project in first? Is there a political landscape that will affect our success?

What countries would be best to build Regional Cultural Centers in first? Is there a political landscape that will affect our success?

Long and short term outcomes. For example, young populations may be easier to influence, but results take longer to manifest since we have to wait until they grow up to come into power. Should we consider long and short term results when planning?


The Art and Tolerance executive team have the leadership, organizational, artistic and interpersonal relationship skills to produce and manage this project. Our project understanding allows us to acquire the other experts and services we will need to succeed. With our skill collaboration, we have created a Renaissance Man or polymath; such a person is known to draw on complex bodies of knowledge from the intellectual, social, artistic and physical to solve specific problems. To this, we add a burning desire and unwavering faith that we can accomplish our task.


Joyce Steinfeld, Education BFA,  born and raised the USA. A successful entrepreneur. Past accomplishments; designing and building 3 custom homes and two successful businesses selling advertising specialties and art to wear jewelry. Current enterprise Bronze and Fabricated Steel Sculpture Workshop. She is an international sculptor with Exhibitions and Public art in Israel and the United States.


Sonia Dhami, Education M.B.A, born and raised in India. Extensive experience in art & cultural project management. Currently is the Executive Director of the Sikh non-profit Foundation. She is an international designer with projects in India, Canada, and the United States


Simcha Moyal, 30 years of Fine Arts experience, born and raised Israel. She is a Curator, Artist Production, Exhibition, and Public Art, expert. She works with different Ethnic and Religious Groups in the Middle East and the United States creating art and cultural exhibitions and events.


For detailed resume information, see section B “Team Structure”, uploaded document about team.


We are a new organization and we will work with international political, educational and monitoring experts to prioritize our projects and lay the foundation or infrastructure for its growth. We want to develop a connection with people involved in the “Maker Movement”. This resource will connect us with people who have computer programming, building and other expertise that we will need. The movement was acknowledged by President Obama in 2014,  and the following White House Press release outlines its current growth.

We have the knowledge base and expertise to undertake and guide this project. Each executive team member has developed individual projects similar to what we are proposing. We are now taking our past project experiences and projecting them to a larger scale. This is a worldwide international project. Our executive team has first-hand knowledge in Israel, India, the United States, and Canada, and we will be considering this location for our test projects with the input of our experts mentioned above.  At the same time we will be making our international local contacts, so when we are ready to move to a larger international audience the foundation for this will be laid.


Six Year Budget.

Monitoring, Learning, and Evaluation $5,100,000 Current ideas include but are not limited to:

•MOOC (massive online open courses ) participants would be from the:

Peace and Tolerance Olympics for the Arts programs

Crowdfunding projects on the Web Portal.

See Youtube: “What a MOOC is”

•Master and Ph.D. students are interested in writing a thesis on related topics.

•Develop surveys using online tools such as

Contracted Services $4,990,000

“Web Portal” with crowdfunding, database and search function. Business Plan for “Peace and Tolerance Olympics for the Arts”, execute 79 programs worldwide with additional funding from crowdfunding and partnership with Universities and Schools were Olympics will be held.

Travel $590,000

Staff member travel twice for each location of “Peace and Tolerance Olympics for the Arts”,

Other Direct Costs $87,224,708

Build 2 to 5 Regional Cultural Centers in international locations. Exploring the feasibility of building new construction and/or remodeling existing buildings. Find additional funders to donate land and/or buildings, and explore locations possibilities. The research found 3 new story 52,000 square foot Student Wellness Center, built for San Jose State University, complete $36,500,000 during 6/2013 to 3/2015.

Personnel, budgeted $1,716,000

Staff includes 1Executive Director, 2 curators, 1 grant/fundraising expert, 1 office staff/bookkeeper.

Equipment, budgeted $65,000

Computer stations, repairs, and software.   

Overhead, budgeted $305,292

Office space at WeWork, which provides all the office needs and a worldwide computer connected community.


Art and Tolerance think funding in an ongoing project, not a one-time event. Our in house grant writing department will work with organizations like “The Grantsmanship Center” and the “Foundation Center” to increase our knowledge base and find appropriate funders for our cause. Part of this grant request will be used to start a “Crowd Funding” web portal, each program that we develop will have an automatic crowdfunding feature built into its execution. Volunteers are also a valuable resource, maybe the most valuable. It is really through the passion and ideas of volunteers that our goals will be met. Money seems to have a way of being attracted and flowing to the positive energy of worthwhile endeavors, and increasing peace and tolerance in the world is such a goal.

The Cultural Regional Centers will need to generate income to sustain themselves. “The Maker Movement” will provide the solution. These Regional Centers fit into this movement, by providing spaces and equipment for the generation of new ideas, technologies, and products. Income from programs and the use of the building and the tools it has available will provide the cash flow to sustain its future.


The implementation of your solution may require other resources or partnerships, and you are welcome to explain them here. You can offer any contingency planning, based on specific issues raised in other sections of your proposal. This is your opportunity to describe (more completely) outstanding issues that you could not explain in any other sections.

We are grateful for the opportunity to write and participate in this grant, and the feedback and learning that will result. Writing this grant has helped clarify and crystallize our vision for our goals. 

We feel there is a movement in the Arts. Here is a PBS program that is an example of this worldwide movement, giving examples of how the Arts can change the world.

About Art21 Season 8: Art in the Twenty-First Century

Art in the Twenty-First Century reveals how the artist engages the culture around them and how art allows viewers to see the world in new ways. For the first time in the show’s history, the episodes are not organized around an artistic theme. Instead, the 16-featured artists are grouped by their unique revealing relationships to the places where they live: Chicago, Los Angeles, Mexico City, and Vancouver.


This Charitable purpose that Art and Tolerance want to create will affect the whole of humanity. Peace and Tolerance are the basic foundation on which all our other accomplishments are based. There is nothing that is created by man that is not affected in some way by our concept and our expression of these ideas. Peace and Tolerance are concepts, abstract thoughts, that do not immediately bring to mind a picture image. They seem somewhat elusive because of this, but we can try and build a picture image for them. I see a blue dove with a twig in its mouth. The blue is symbolic for a new way of thinking about Peace. The twig also points to a new approach, symbolic for the idea that land (or success) is close at hand. The dove is hovering above a group of four people. It appears that each group of two are related to each other, but the large group of four seem to be relaxed and comfortable with each other. Here is a visual representation of the concepts of Peace and Tolerance. 


Art and Tolerance do not expect any private interests to benefit more then normal compensation, for work done at the prevailing rates, for services to accomplish the tasks that are part of our business plan and goals.


Art and Tolerance was granted its 5013c status in February 2016. It is an outgrowth of my life and artistic career. In 2015 I had a sculpture exhibition in Israel called “The Garden of Hebrew and Arabic Letters”, using in sculpture inspirational words like peace, love, wisdom, one, etc., I created a poem and sculpture book that I translated into English, Hebrew and Arabic. The different language book translations were downloadable pdf files that viewers could freely obtain from the internet. Other like-minded people have come into my world, and it occurred to me that it was time to create a movement for Peace and Tolerance. Victor Hugo said, “ All the forces in the world are not so powerful as an idea whose time has come”. I feel that now is the time for Peace and Tolerance in the world. Join us, help us change our world! Joyce Steinfeld

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